To Have & To Hold

For "To Have and To Hold," we were tasked with introducing a compelling new drama series to the local audience, building anticipation, and positioning it as a must-watch show. The series centers around the intricacies of love, relationships, and societal expectations, themes that resonate deeply with the audience.

We captured the essence of the show through visually striking campaigns. The focus was on the lead characters, whose interconnected lives depict the delicate balance between love, loyalty, and personal ambition.

These visuals dominated the cityscape, featuring prominently on billboards, in digital campaigns, and across social media platforms. To amplify the series' unique voice, we developed a catchy tagline, created engaging radio spots in multiple dialects, and designed a distinctive logo that encapsulated the show's essence. Our efforts ensured "To Have and To Hold" became a standout hit, drawing significant attention and driving viewer engagement.