For this project, we crafted the key visuals and marketing assets for the gripping drama, Adepa. The storyline revolves around a 19-year-old girl from the slums of Ashaiman who marries an elderly billionaire in the hope of transforming her life. However, she soon discovers that being a billionaire's wife comes with its own set of challenges, making it the hardest role she's ever had to play.
Our creative approach focused on capturing the duality of Adepa’s life—her humble beginnings versus the lavish yet isolating world of wealth she steps into. Through bold imagery and a carefully designed color palette, we portrayed Adepa’s journey of survival, ambition, and disillusionment.
These visuals became the face of the show, dominating billboards, online platforms, and social media campaigns. We extended the visual identity with a striking logo, a thought-provoking tagline, and promotional trailers that conveyed the tension and emotional depth of the series. This campaign succeeded in driving widespread attention and building anticipation for Adepa, making it a standout hit.
