Accravaganza

Due to major macroeconomic factors, Guinness was seeing a shift in its presence within the flying Accra culture scene and needed a swift comeback. They came to us with a clear brief: to create an identity for an event that brings together lovers of music, art, and food every quarter, celebrating life over their favourite stout.

We accepted the challenge.

Our solution was an artsy visual identity, led by a wordmark inspired by brushstrokes and collected colours from painters' palettes. This smoothly aligned with the direction of the new experience.

We registered a system that made it easy for them to build content and social assets for each show, with refreshed elements for every season. The result? A stellar experience that brought Guinness back into the spotlight.