Apricot

For APRICOT, a high-end fashion retailer, we developed a sleek and modern visual identity that reflects the brand’s sophistication and elegance. Our goal was to create a design language that would resonate with the brand's luxury clientele while maintaining a contemporary edge. The visual identity incorporated a refined color palette, minimalist typography, and elegant design elements, all coming together to enhance the brand’s premium positioning.

In addition to the visual identity, we created a suite of social media assets designed to engage and captivate APRICOT's audience. These assets included stylish layouts for product showcases, promotional graphics, and brand storytelling, all aligned with the brand’s upscale image. The cohesive design across social platforms helped strengthen APRICOT’s digital presence, positioning the retailer as a leader in high-end fashion while driving customer engagement and elevating the brand experience.