TIME magazine hailed Ghana in 2019 and named Accra Africa's top city to visit in 2022.
Ghana attracts over 250,000 visitors annually with its storied cultural heritage, stunning landscapes, and welcoming atmosphere, making it a must-see location for holidaymakers.
Maverick, a startup live entertainment brand, saw an opportunity to offer a unique out-of-city experience for adventure-seeking locals and tourists. Thus, Wildaland, a music and lifestyle festival with a strong focus on environmental sustainability, was born.
Our job: elevate Wildaland's image, make it the most coveted festival, and help the organizers leverage our work to surpass their break-even point in three years.
We built the brand, launched online in four days, gaining 4,000+ early bird sign-ups in 72 hours. Our social media campaign highlighted performers, activities, essential items, and crucial fan information, achieving a 4.5% engagement rate per post. We managed asset production and public sentiment, shifting from negative to positive through strategic PR messaging.
The climax starred global showstoppers like Davido, Stonebwoy, and Focalistic, making the festival a major hit.
