ENO 2 - Akwaaba Magic

Ghana landed her first-ever Showmax original TV show and needed to generate loud excitement about the content and the platform that came with it. The goal was to attract new viewers, recruit local subscribers to the video streaming service, and celebrate the new talents at the center of this production.

We collaborated with award-winning production company, Sparrow Studios, to photograph the leading character's powerful matriarchal presence. She served as the centerpiece for the plot, portraying her deep yearning to live out her desires through her three daughters.

These images were visible across the capital city on billboards, websites, and social media. We brought a distinct look and voice to the show by giving it a biting tagline, scripting and directing radio commercials in multiple languages, and building custom fonts. This presented the final work on a bright platter that captured tons of eyeballs.